Panelier.
by Christian Pacheco Quijano @kimbal
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Diseño de identidad para una panadería ubicada en la ciudad de Cancún México:
La misión de Panelier es la de rescatar los principios originales del oficio, un amasado a mano con más tiempo de fermentación permitiendo que florezcan los aromas, con ingredientes de sabores intensos dando como resultado un producto con el sabor, la consistencia y el espíritu de la tradición panadera.
la inspiración de la marca surge de los sellos de madera labrada llamados "pintaderas" usados durante el virreinato para para controlar la producción y venta de pan.
El objetivo es transmitir una imagen cálida y tradicional a través de una marca con alto impacto visual y fácilmente identificable,la propuesta del símbolo es directa y limpia, su diseño le permite ser reproducido en diferentes técnicas logrando una óptima legibilidad en tamaños pequeños.
El resultado es una marca familiar y sumamente adaptable, características idóneas para su posicionamiento.
8 comments
wildwildweb
A really nice and very careful project. Congratulations
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kimbal
Teacher PlusThanks a lot.
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amejoartes
A project that I have enjoyed seeing, I must tell you that when you created the pattern, when seeing it flat, something exploded in my head hahaha! I didn't like that it broke with symmetry .. But when I saw it in the application ... Ugh! Another story, I think it has helped me to see this to know that sometimes you can play a little more, I already love the brand as it looks, in fact I think it reminds me of how organic the wheat movement is.
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kimbal
Teacher Plus@amejoartes Thank you very much for the comments, I hope it will inspire you for future projects.
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marlonlavanda
@kimbal you don't know how grateful I am for having stumbled upon your course. I learned what I always wanted to learn and it gave me the foundations to learn to design brands. As a result of the final project I did, I have got a couple of clients. Although my wish is to work in a studio. Thank you very much for sharing your knowledge.
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kimbal
Teacher Plus@marlonlavanda I appreciate your comments, it is a pleasure to know that the course can help other colleagues to increase their skills, greetings!
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wklize
@kimbal The course was really great, but what do you recommend to do product mockups?
kimbal
Teacher Plus@wklize Thank you very much for the comments, by mockups you mean digital montages?
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