Social Media Strategy: Design, Manage, and Launch Campaigns
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
Attract new business opportunities with a personalized content strategy that speaks to your target market
- Best seller
- 95% positive reviews (252)
- 20556 students
- Audio: English, English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
Attract new business opportunities with a personalized content strategy that speaks to your target market
Working in a globalized world means it’s vital to know the trends of the web before you make your next move. Digital strategist Ana Marín specializes in finding opportunities, trends, and cultural insights by analyzing the technology that enables human connection. She has worked on a variety of content from infomercials to music videos and is currently the digital integration and innovation vice president at McCann Worldgroup Mexico.
In this course, she shares her insights on creating digital strategies that capture an audience’s attention. Create your own social media ecosystem and post content that drives sales.
This is Ana’s second course with Domestika. In her first, Introduction to Community Management, she teaches you the fundamentals of fostering an active community online. This course is ideal for anyone looking to start a career in social media management.
What will you learn in this online course?
14 lessons & 16 downloads
- 95% positive reviews (252)
- 20556 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, English
- English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Gather insights using different online tools and create a powerful social media strategy that resonates with your target audience.
Projects by course students
Who is this online course for?
Anyone who wants to improve their social media presence to grow their business.
Requirements and materials
Basic marketing knowledge would be beneficial but it’s not essential.
You will need a computer with internet access and a product or service you want to promote on social media.
Reviews
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
Content
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U1
Introduction
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About Me
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Influences
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U2
What, Where and How
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How They Did It
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SMART Objectives
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The Brief
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All About Your Client
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U3
Digital Strategies That Become Creative Ideas
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What You Need to Know About Social Media
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Mapping Your Messages and Touchpoints
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A Concept to Make You Memorable
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Ideas, Content and Platforms
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U4
Presenting and Producing Your Ideas
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Storytelling
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Prototyping
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Before the Launch: Measuring Your Campaign
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Bonus: Where to Practice or Find Partners
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FP
Final project
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Social Media Strategy: Design, Manage, and Launch Campaigns
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
ruso11914
Bueno!
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pereirainmobiliariaj
PARECE EXELENTE CURZO EL PROBLEMA PARA LOS QUE NO SABEMOS HABLAR INGLES ES QUE NO PODEMOS TERMINARLO Y ES MAS DIFICIL ENTENDERLO QUE BUENO SI HUBIERA FORMA DE VERLO EN ESPAÑOL
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maahsaan23
i love this course, thank you very much Ana. Description, detail, and tactic about campaigns, you are FANTASTIC!
noeliasol.j
Excelente!
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charlesbabbge1
Um curso muito bom, consegui obter muito mais conhecimento e pensar ainda melhor quando estiver a criar uma nova estrategia.
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